AXA’s vision: Innovation meets insurance agents – a hero’s tale
The production of this spot for AXA is a testament to all that is possible when the right creative minds put their heads together: After extensive pre-shooting preparation, we embarked on a 5-day production journey with a team of over 20 dedicated media and advertising professionals. The objective: focus and spotlight on the essential role of insurance agents as unsung heroes in our everyday lives, who are always ready with a solution when it comes to the big picture. The dramaturgical challenge was to convey important information at the same time: To present a game changer for the insurance industry, an innovative tool that makes the work of insurance agents easier, from the first contact with the customer to the settlement of the claim.
The narrative was able to unfold through an attention-grabbing teaser and a main film. Our meticulousness in the casting process resulted in an all-round authentic narrative.
In synergy and collaboration with our agency siblings at REVO, we were able to achieve narrative depth. In short: With the help of teamwork, all customer visions can be brought to life.
Experience how innovation becomes a hero’s story that can, at best, change an entire industry.
Client
- AXA
Year
- 2023
Area
Stories
Services
- Concept
- Full-Service Production
- Casting
- Shooting
- Editing
