The brief: To develop, format and produce a series of videos for Deutsche Bank’s “Sustainability Deep Dive 2023”; no bullshit, numbers, data, facts and always focusing on the people involved and their projects as drivers of sustainable transformation.
The journey: What started with a clean, blank concept paper took us from Bielefeld to the COP in Egypt and to Abidjan in the Ivory Coast.
The style: A contemporary look and feel in the style of a high-end documentary, paired with journalistic storytelling. Complex topics and content are reduced to the essentials and vividly told with the help of format-defining “in a nutshell” motion design elements.
5 case films telling the story of Deutsche Bank’s and its clients’ sustainability projects: from energy-efficient house renovations to sustainable hospital financing, from BASF to Henkel to the Russian Ministry of Health. In addition, an “OwnOps” film documenting the sustainability steps taken within Deutsche Bank, as well as the formatting of corresponding social media assets.
